Services | Hill Research Consultants

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Hill Research Consultants

Our Services Leave Nothing Out

While HRC's primary orientation is toward the use of projectable quantitative research (telephone surveys, for example), we also regularly recommend and use qualitative techniques such as focus groups and depth interviews to enhance quantitative efforts. Whatever methodologies are employed, we strongly recommend the integration of research into a time-series or longitudinal framework for tracking change and progress toward goals over time.

Political services

benchmark polling

nightly trial-heat tracking

focus groups

opposition research

candidate image testing

targeting data base development.

Advertising agency services
concept testing
copy testing
ad recall and penetration studies
audience research
market segmentation.

Public relations services
corporate identity research
name awareness and image studies
media content analysis
issues management analysis
environmental impact studies.

School services
strategic planning
pre-election surveys and focus groups
prospective student and alumni surveys
employee and workplace audits
parent interviews.

Corporate and trade association services
customer satisfaction surveys
employee communications audits
new venture feasibility studies
market share analysis
pricing studies.

Legal services
community attitude surveys
jury research
change of venue surveys
expert testimony.

HILL RESEARCH CONSULTANTS