While HRC's primary orientation is toward
the use of projectable quantitative research (telephone
surveys, for example), we also regularly recommend and
use qualitative techniques such as focus groups and depth
interviews to enhance quantitative efforts.
Whatever
methodologies are employed, we strongly recommend the
integration of research into a time-series or longitudinal
framework for tracking change and progress toward goals
over time.
Political Services
- Benchmark polling
- Nightly trial-heat tracking
- Focus groups
- Opposition research
- Candidate image testing
- Targeting data base development
Public relations services
- Corporate identity research
- Name awareness and image studies
- Media content analysis
- Issues management analysis
- Environmental impact studies
School services
- Strategic planning
- Pre-election surveys and focus groups
- Prospective student and alumni surveys
- Employee and workplace audits
- Parent interviews
Corporate and trade association services
- Customer satisfaction surveys
- Employee communications audits
- New venture feasibility studies
- Market
share analysis
- Pricing studies
Advertising agency services
- Concept testing
- Copy testing
- Ad recall and penetration studies
- Audience research
- Market segmentation
Legal services
- Community attitude surveys
- Jury research
- Change of venue surveys
- Expert testimony
|
