State-of-the-Art Methodologies

Data collection

• telephone surveys
• mail surveys
• intercept interviews
• executive interviews
• focus groups and
• one-on-one depth interviews
• on-line full text searches.

Research designs

• cross-sectional surveys
• longitudinal studies
• panel studies
• probability and quota samples
• experimentation
• attitude scaling

Statistical capabilities

• simple and multiple correlation
• non-parametric association
• time series analysis
• cluster and factor analysis
• conjoint analysis
• perceptual mapping

Computing and on-line data bases

• SPSS statistical software
• Database and spreadsheet development
• Computer mapping
• Lexis-Nexis and Factiva/Dow-Jones Interactive
• Internet searching
• KnowX, LocatePlus, DCS