Specific goals and objectives govern our service. Based on professional norms, competitive strategies and the crucible of experience, they are as follows:

Excellence - Polling and other forms of public opinion research reflect both an art and a science with established standards of excellence in research design, methodology and data analysis. The success of HRC and our clients also attests to our ability to apply results to real-world problem-solving.

Teamwork - Capitalizing on a special commitment to teamwork and collective problem-solving, HRC works effectively with the most demanding clients and their outside agencies and consultants. Every member of our team works diligently to render conscientious, congenial service to every client.

Enterprise - Winning elections, introducing new services and products or reversing unfavorable opinions typically demand a resourceful, entrepreneurial style of strategy and tactics. HRC's complementary style allows us to offer cost-effective solutions to diverse research and data needs, and to respond quickly to client crises and deadlines.

Familiarity - Boilerplate research that isn't thoroughly grounded in a thorough knowledge of a client's past and current competitive context is unlikely to uncover any significant insights or strategies. By first understanding a client's situation, we bring an informed perspective from which we recommend appropriate research design and methodologies.

Detail-oriented - Because thoroughness and meticulousness count, attention to detail is a trademark of our questionnaire design, sampling, interviewing, data analysis and reporting of results. In addition, we constantly endeavor to find new or different investigative techniques for our clients.

Accuracy - We are firmly committed to collecting accurate data that fully and completely reveals a client's current situation, thus ensuring sound strategy and tactical decision-making.

Competitiveness - We believe success in managing or changing public opinion springs from both soundness and tactical execution of strategy. Considerations directly related to the research process include: What type of public opinion survey or other research technique can most accurately and cost-effectively answer a crucial question? When should surveys or other research be done? Can surveys and other research projects be completed quickly enough to mount a strategically decisive communications campaign?

 
Our Codes and Standards
Ensure that Your Project
Won't Go Astray

HRC abides by the broad principles outlined in the codes of standards of several professional associations including the American Association for Public Opinion Research, and the Council of American Survey Research Organizations.

We will respect survey respondents by:

	Protecting the identity of respondents, insuring that individuals and their responses cannot be related except for legitimate and reasonable client verification needs.
	Protecting the respondent from interviews that include incorrect or misleading information; involve sensitive subject matters that might create discomfort or apprehension; are excessive in length or are initiated at an inappropriate time.

We will respect clients by:

	Honestly stating the practical limits of research in answering client information needs.
	Fully meeting all study specifications and allowing the client to verify all relevant material to confirm compliance with agreed upon operations and procedures.
	Holding strictly confidential all information obtained about the client's business affairs and research program.
	Not accepting two or more competing clients in the same areas of vital interest without first informing each client and obtaining their approval.
	Guarding as confidential all information gathered during the course of an engagement.

HILL RESEARCH CONSULTANTS