Specific goals
and objectives govern
our service. Based on professional
norms, competitive strategies and the crucible
of experience, they are as
follows:
Excellence
Polling and
other forms of public opinion research reflect both
an art and a science with established
standards of excellence in research design, methodology
and data analysis. The success of HRC and our clients
also attests to our ability to apply results to
real-world problem-solving. Teamwork
Capitalizing on a special commitment to teamwork
and collective problem-solving, HRC works effectively
with the most demanding clients and their outside agencies
and consultants. Every member of our team works diligently
to render conscientious, congenial service to every
client. Enterprise
Winning elections, introducing new services
and products or reversing unfavorable opinions typically
demand a resourceful, entrepreneurial style of strategy
and tactics. HRC's complementary style allows us to
offer cost-effective solutions to diverse research and
data
needs, and to respond quickly to client crises and
deadlines. Familiarity
Boilerplate research that isn't thoroughly
grounded in a thorough knowledge of a client's past
and current competitive context is unlikely to uncover
any
significant insights or strategies. By first understanding
a client's situation, we bring an informed perspective
from which we recommend appropriate research design
and methodologies. Detail-oriented
Because thoroughness and meticulousness
count, attention to detail is a trademark of our questionnaire
design, sampling, interviewing, data analysis and reporting
of results. In addition, we constantly endeavor to
find new or different investigative techniques for our
clients.
Accuracy
We are firmly committed to collecting accurate
data that fully and completely reveals a client's current
situation, thus ensuring sound strategy and tactical
decision-making. Competitiveness
We believe success in managing or
changing public opinion springs from both soundness
and tactical execution of strategy. Considerations directly
related to the research process include:
- What type
of
public opinion survey or other research technique
can most accurately and cost-effectively answer a
crucial question?
- When should surveys or other research be
done?
- Can surveys and other research projects be
completed quickly enough to mount a strategically
decisive communications
campaign?
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